Sharq Insurance

Scope of Work:

MUSE was assigned to take on the Sharq Insurance rebranding and introduction to the market. Our primary objective was to position Sharq as the ultimate insurance company, drive awareness regarding the rebranding of the company, nurture brand loyalty, reach new markets, and generate leads for Sharq Insurance.

Tactical Roll-Out:

MUSE’s strategists and creative creators devised an out-of-the-box audience-centric 360 marketing strategy for Sharq Insurance. It included a creative ATL and BTL launch campaign, the creation and buildup of the company’s social media channels, and a variety of advertising tactics pre, during and post launch.

WHAT WE DELIVERED:

A successful strategy for social media that covers the kickoff of their platforms, attracting the right followers and enhancing engagement. Using valuable content pieces and an educational approach, the campaign introduced the new brand and smoothly won the attention of the local community interested in its distinguished insurance services. Sharq Insurance enjoys a meaningful presence on Instagram, Facebook, LinkedIn, and Twitter. We at MUSE tapped into the wealth of knowledge of our digital marketers to power the launch campaign with meticulously implemented digital ads on social media and Google to drive traffic to Sharq Insurance’s channels including their newly launched website.

From a PR perspective, the brand lacked share of voice and suffered from non-existing media relations or press activations. MUSE PR pros worked with Sharq Insurance team to identify key messages and objectives for the initial launch phase to help them establish an active communication channel with local press and to educate them on the new brand’s offering and values.

For the official launch, MUSE developed a 360-launch campaign under the supervision of our global creative director that is considered a first of its kind, in Qatar. Observing Sharq Insurance’s ethos that seeks to provide hassle free insurance services to its customers, the campaign appealed to experiences that common people are likely to experience in their day-to-day encounters to immediately get their attention, stir curiosity and establish rapport. The campaign was successfully executed across key outdoor locations in Qatar, and was adapted for radio/TV as well as digital and PR.

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Sharq Insurance

Scope of Work:

Tactical Roll-Out:

WHAT WE DELIVERED:​

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WHAT WE DELIVERED: