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Senior Digital
Marketing Specialist

JOB DESCRIPTION

The Sr. Digital Marketing Specialist is responsible for developing and executing comprehensive digital marketing strategies that drive online engagement and growth. This role involves managing SEO, SEM, PPC, email marketing, and content optimization to enhance brand visibility and performance.
Location:
  • Cairo, Egypt
Reporting To:
  • Senior Digital Marketing Manager
Digital Marketing Strategy & Execution:
  • Develop and execute digital marketing campaigns across various channels.
  • Manage SEO, SEM, and PPC strategies to drive traffic and conversions.
  • Plan and implement digital content calendars, ensuring consistent messaging.
Content Creation & Collaboration:
  • Collaborate with the content team to create engaging and relevant content.
  • Optimize website content for search engines to improve visibility.
  • Manage email marketing campaigns to nurture leads and drive engagement.
Analytics & Performance Monitoring:
  • Track and analyze key digital marketing metrics (traffic, conversions, etc.).
  • Generate detailed reports to evaluate campaign success and inform future strategies.
  • Stay updated on digital marketing trends and best practices to enhance performance.
  • Strong expertise in Google Tag Manager – setting up and managing tags for tracking and analytics.
  • Proven experience in Google Analytics – analyzing user behavior, setting up conversion tracking, and optimizing website performance.
Paid Campaigns & Advertising:
  • Develop and manage PPC campaigns, optimizing budgets for maximum ROI.
  • Utilize platforms like Google Ads, Facebook Ads, and LinkedIn Ads for targeted campaigns.
  • Monitor ad performance and make data-driven decisions for improvement.
  • Practical expertise in Google Ads – creating, managing, and optimizing search, display, and video campaigns.
  • Experience with conversion campaigns – setting up tracking, optimizing performance, and improving lead generation and ROI.
  • Hands-on experience with Snapchat Ads – setting up, optimizing, and scaling campaigns for brand awareness and performance.
Collaboration & Process Improvement:
  • Work closely with internal teams (content, design, analytics) to ensure seamless campaign execution.
  • Proactively suggest new content formats, engagement tactics, and platform opportunities.
Key Qualifications:
  • 4+ years of experience in digital marketing.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent analytical and problem-solving skills.
  • Proficiency in SEO, SEM, and PPC.
  • Ability to work independently and as part of a team.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Strong understanding of web analytics tools (e.g., Google Analytics).
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of the changing needs of the company.

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