Riyadh Expo 2030

Scope of Work:

MUSE was appointed as the communications agency to develop the 2030 World Expo candidacy bid book communications strategy, for the city of Riyadh. Our primary objective was to promote the City of Riyadh as an auspicious Arab Destination through media, social media, public relations, events, activations, advertising, and advertising spend on a local, regional, and international level.

Tactical Roll-Out:

MUSE designed a strategy and plan with the main aim of promoting the City of Riyadh candidacy for the expo. The strategy revolved around creative tactics and innovative ideas and concepts meant to disrupt, impact, and influence the global scene.

WHAT WE DELIVERED:

Through our team of strategists, researchers, and content creators, MUSE developed a global 7-year communications strategy supported by an action plan across media, Public Relations, advertising, events and activations, and digital marketing. The 5-phased plan would run from 2022 to the start of the Expo in 2030. where communications were split into 5 chronological segments from 2022 to 2030. The feedback from the client was highly-valued and the strategy was approved for implementation, should Riyadh city win the 2030 World Expo bid.

Riyadh Expo 2030

Scope of Work:

Tactical Roll-Out:

WHAT WE DELIVERED:​

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WHAT WE DELIVERED: