On social media, QFTH has established 2-way communication with its stakeholders and target audience. It is now positioned as a thought leader, thanks to a carefully curated range of content that offers meaningful insights and appeals to the FinTech audience in Qatar and other key primary markets. Despite lack of Ad Spend on social media, MUSE was capable of growing the platforms for QFTH using organic tactics primarily. PR is used to connect QFTH with its local and regional stakeholders and partners. Launching their first ever Whitepaper on FinTech in Qatar, as well as a series of mini reports and articles on the state of the industry, MUSE was able to support QFTH maximize their share of voice in local, regional, and international markets.
MUSE also worked closely with the QFTH Team to successfully produce 3 virtual Demo Days, where MUSE designed and directed the whole production of the Demo Day video, planned and executed the promotional campaign for the event, and delivered all KPI targets for the event.
Our integrated approach to communications has enabled us to build QFTH brand from scratch to being on of the most recognized FinTech hubs in the region.