Qatar Airways

Scope of Work:

In 2019, MUSE was appointed as the PR agency for Qatar Airways in Qatar and across the region. Our main objective was to promote, elevate, and increase the share of voice of the national airline in Qatar, KSA, UAE, Oman, and Kuwait.

Tactical Roll-Out:

MUSE’s communications team developed a three-year communication strategy that had to address key challenges facing the Qatar national airline amidst the blockade and during the early onset of the pandemic. Our communication strategy involved Press Releases, Media Features, Interviews and Q&A’s, Press Conferences, Events & Exhibitions, Regional and International FAM Trips, and Crisis Communications.

WHAT WE DELIVERED:

Our strategic communication approach was centered around the value that the company brings to its audience, its commitment to its values, resilience, and service orientation.

Using the full PR spectrum, press material, press tours, interviews, media engagement programs, influencer tie-ins, events, and stunts, our successful approach saw Qatar Airways elevate their share of voice in local and regional media via traditional and progressive PR, establish rapport with media outlets in KSA, and remain always responsive to any issues arising around the blockade or the pandemic.

Qatar Airways

Scope of Work:

Tactical Roll-Out:

WHAT WE DELIVERED:​

hello@the-muse.co

WHAT WE DELIVERED: