Park Hyatt

Scope of Work:

MUSE was assigned to develop a preopening and launch strategy for the launch of the brand and property in Doha, Qatar. Our main assignment was to brand and introduce Park Hyatt to the market, drive awareness regarding the hotel, nurture brand loyalty, reach new markets, and generate leads. The scope of our work included PR, social media, marketing campaigns, influencer engagement, events, research, and ongoing strategic consultancy.

Tactical Roll-Out:

MUSE conducted a full brand workshop with the leadership team of Park Hyatt, and followed through with a full execution against the approved recommendations of the main hotel and its F&B outlets, Anis, Opus, and Sora.

The team conducted a comprehensive market research to fine-tune the positioning of the brand, benchmarking against similar offerings in the market to ensure maximum ROI on PR and marketing efforts.

Some of the tactics included the launch of the new menu in Sora, a spa activation with media and Influencers, several media activations in Sora, a family Brunch in Opus with a supervised kid’s and entertainment area to highlight the family positioning of the restaurant, as well as a cooperation with the Fire Station for the ART to host an event with famous Qatari artists to be displayed in Opus and much more.