MUSE conducted a full brand workshop with the leadership team of Park Hyatt, and followed through with a full execution against the approved recommendations of the main hotel and its F&B outlets, Anis, Opus, and Sora.
The team conducted a comprehensive market research to fine-tune the positioning of the brand, benchmarking against similar offerings in the market to ensure maximum ROI on PR and marketing efforts.
Some of the tactics included the launch of the new menu in Sora, a spa activation with media and Influencers, several media activations in Sora, a family Brunch in Opus with a supervised kid’s and entertainment area to highlight the family positioning of the restaurant, as well as a cooperation with the Fire Station for the ART to host an event with famous Qatari artists to be displayed in Opus and much more.
MUSE delivered the 2022 PR and Marketing strategy for the hotel and each of its outlets, incorporating in-depth market research and competitor analyses.
The marketing strategy reflected our tactical execution and ensured activations were designed to address target audience’ needs with an always-on approach and customized offers. Thanks to our slate of events and activations that ran across PR and social media and our continuous advisory, Park Hyatt Doha has been ranked as one of the top 5 hotels in Doha by Forbes.