Marwan El-Said

Operations Director

Mahmoud Singer - Digital Marketing Specialist

Mahmoud Singer

Head of Digital

Amr Magdy

Senior Art Director, Head of Department

Rana ElManadily

PR Manager

Sarah Hassan - Content Manager

Sarah Hassan

Content Manager

Sahar Hammoud

Marketing Manager

Susan Sehmi

Senior Marketing Lead

Eman Radwan

Marketing Manager

Eman Salama

Communications Manager

Gina Ashraf

Marketing & Social Media Executive

Ismail Ibrahim Sayed- Motion Graphics Designer & Video Editor

Ismail Ibrahim Sayed

Senior Motion Graphics Designer & Video Editor

Sherif Alfie

Senior Video Editor

Mohamed Megahed

Senior Graphic Designer

Mohammed Ashmawy

Social Media Manager

Ghazy Khairy

Social Media Manager

Amr shalan

Head of Innovation

Nour Eissa

Senior Content Writer

Erroll Paul Abejero - Photographer - Videographer

Erroll Paul Abejero

Photographer / Videographer

Fareed Karamany

Translator and News Monitoring Reporter

Hani Soliman- PRO Manager

Hani Soliman

PRO Manager

Naseef Chalilakath

Senior Accountant

Mera Abdelhamid

Media, Public Relations, and Communications Specialist

Lauren Fryer

CEO

Lauren Fryer, CEO for Muse, enjoys more than 22 years of experience across multiple facets of communications including PR, Media Relations, Marketing, Crisis Communications, Strategy Development and Event Marketing. Throughout her career, Lauren has worked with the leaders in media including BBC, Time Warner, Network Ten and ITP Publishing while based in Melbourne, London, Dubai, Doha and now in Monaco.


Establishing Muse, Lauren and her team have quickly grown the agency to a full-service marketing and communications agency, working across a variety of sectors, offering a diverse list of services, and delivering the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.

Marwan El-Said

Operations Director

Marwan is an accomplished Operations Director with a strong track record in building scalable systems and streamlining workflows across diverse business environments. With a degree in International Business from The British University in Egypt, he brings sharp analytical thinking and a practical approach to every challenge. 

From designing systems to managing cross-functional teams, Marwan has reshaped how MUSE operates, enhancing processes, improving communication, and driving overall team performance. He approaches operations with precision and foresight, creating an environment where teams can thrive and consistently deliver at their highest potential. 

Mahmoud Singer

Head of Digital

Mahmoud is an accomplished digital marketing professional with over ten years of experience across diverse industries. He holds certifications from the American University in Cairo and the Digital Marketing Institute in Ireland, along with Meta Blueprint certification. 

 

Known for his strategic mindset and results-driven approach, Mahmoud leads the digital function with a strong focus on driving growth, innovation, and measurable performance. As Head of Digital, he oversees the development and execution of integrated digital and social media strategies that strengthen brand presence, drive engagement, and support business objectives across multiple platforms. 

 

He plays a key role in shaping digital direction, leading teams, and ensuring campaigns are aligned with wider marketing and commercial goals while delivering meaningful resu

Amr Magdy

Senior Art Director, Head of Department

Amr Magdy is a Senior Art Director with a strong focus on building impactful visual identities and leading creative direction across integrated campaigns. Amr worked with high-profile brands, delivering high-visibility work that strengthens brand positioning and drives measurable engagement. With a deep understanding of branding, digital design, and content ecosystems, he translated strategic objectives into compelling visual narratives that are both visually distinctive and commercially effective. 

In his role, he leads end-to-end creative processes-from concept development to final execution-while collaborating cross-functionally to ensure consistency and quality across all touchpoints. He actively integrates AI-driven tools and modern production workflows to enhance efficiency and unlock new creative possibilities. Thriving in fast-paced environments, he brings a balance of leadership, innovation, and precision, consistently delivering work that scales, performs, and leaves a lasting impact. 

Rana ElManadily

PR Manager

Rana El-Manadily is a bilingual PR and communications professional with strong agency experience delivering strategic communications, media relations, and integrated campaigns across the GCC and MENA region. She plays a key role in managing press office functions, developing high-impact content, and supporting the execution of large-scale, event-led PR campaigns.   

At MUSE, she has contributed to high-profile projects including WISE 12 and PoloAlMarsa Qatar 2025, supporting stakeholder coordination, media engagement, and on-ground communications. She brings hands-on expertise in influencer relations, PR strategies, and digital content, enabling brands to enhance visibility across evolving media landscapes.  

Her portfolio includes leading regional and international brands such as Roche, Netflix, Google, Red Bull, Microsoft and Yango Play, spanning sectors including healthcare, technology, and lifestyle. She has also supported business development and proposal creation, contributing to the delivery of strategic communications mandates.  

Rana holds a bachelor’s degree in marketing from Georgia State University Joint Program with Cairo University, combining strategic thinking with executional excellence to deliver impactful and consistent brand communications. 

Sarah Hassan

Content Manager

With a diverse background, Sarah brings expertise in crafting engaging narratives extending beyond writing, including content creation, marketing, and organizing events. As the co-founder and producer of the Ehky Ya Masr Podcast, she loves to explore and report untold stories. Recognized for her achievements, Sarah has received a range of awards from The Broadcast Education Association (BEA) such as the “Best of Competition Award” and “Diversity & Inclusion Creative Award”. Sarah holds a Bachelor of Arts degree in Journalism and Mass Communication with a specialization in Multimedia Journalism from The American University in Cairo.

Sahar Hammoud

Marketing Manager

Sahar Hammoud is a Marketing Manager at MUSE, born and raised in Qatar, with a strong foundation in social media, PR, and events. With a deep understanding of the local market and cultural landscape, she has led and contributed to campaigns across fashion, beauty, technology, education, and F&B. 

Fluent in both Arabic and English, Sahar brings a strategic, results-driven approach to her work. She is known for developing impactful marketing strategies that resonate with audiences and drive measurable outcomes. At MUSE, she blends cultural insight with digital expertise to deliver campaigns that are both meaningful and performance-led, while continuously striving for growth and innovation. 

Susan Sehmi

Senior Marketing Lead

Susan is a strategic marketing leader with over 20 years’ experience delivering integrated marketing, brand and communications strategies that drive business growth and strengthen market positioning. Her expertise includes brand strategy, revenue growth, strategic partnerships, sponsorship activation and event management.

She is recognised for her strategic thinking, collaborative leadership and commercial focus. She has led complex, multi-channel marketing initiatives across professional and financial services, law, education, manufacturing and certification, supporting organisational change and enhancing brand reputation. Susan has held senior marketing and communications roles in the UK and India with EY, Capgemini, Everest Group, The Law Society and Lloyd’s Register Group.

Susan holds a Bachelor’s degree in Business Administration and Marketing from the University of Greenwich, London.

Eman Radwan

Marketing Manager

Eman Radwan is a Marketing Manager at Muse with more than 20 years of experience shaping brand strategies across diverse markets, including Brussels, Dubai, and Cairo. She has led campaigns for real estate, FMCG, and digital-first brands, delivering results that strengthen their presence and build long-term value. 

Her strength lies in combining cultural awareness with sharp creative thinking to craft marketing that resonates with creative thinking. Known for her collaborative approach and multilingual fluency, Eman guides each project with clarity, purpose, and a deep understanding of global audiences. 

Eman Salama

Communications Manager

Eman Salama is a Communications Manager at Muse with a background in advertising, brand communication, and digital media. She develops content strategies that strengthen brand voice and drive audience connection, with a focus on hospitality and lifestyle sectors. 

Her experience spans telecom, NGOs, and influencer partnerships, delivering campaigns that balance creativity with purpose. Whether shaping brand narratives or leading digital storytelling, Eman brings clarity, originality, and intent to every project she takes on. 

Gina Ashraf

Marketing & Social Media Executive

Gina Ashraf is a Marketing and Social Media Executive with a strong background in brand management, strategic marketing, and content creation. With experience across various industries, she specializes in developing impactful marketing strategies, overseeing brand positioning, and executing data-driven campaigns that enhance visibility and engagement.  

Her experience spans market research, campaign development, and cross-functional collaboration, delivering innovative marketing solutions that are both creative and performance-focused. At Muse, Gina combines insight and innovation to help brands connect with their audiences in meaningful ways. 

Ismail Ibrahim Sayed

Senior Motion Graphics Designer & Video Editor

Ismail is a talented Motion Graphics Designer and Video Editor at MUSE. Driven by an appetite for learning and skill enhancement, Ismail is dedicated to exceeding client expectations, delivering outstanding quality, and actively contributing to his team’s success in achieving company goals. His expertise lies in crafting compelling visuals that breathe life into ideas; a talent honed through his notable contributions to campaigns and projects for our clients. Ismail has worked as a content creator for esteemed organizations including the Gulf Strategic Research Centre. He holds a bachelor’s degree in Radio and Television from Helwan University in Egypt, along with multiple certificates in motion graphics. 

Sherif Alfie

Senior Video Editor

Sherif is a seasoned video editor with over a decade of experience in the industry. Starting his career in 2010, his passion for music initially fueled his drive, leading him to self-teach and master the craft of video editing. Over the years, he has worked on a diverse array of projects, including concerts, conferences, exhibitions, activations, documentaries, and music video clips.

 

In 2019, he transitioned to working at a digital marketing agency as a Senior Video Editor, where he expanded his skillset to create engaging video content tailored for social media platforms. His versatility and deep understanding of storytelling through visuals have made him an asset in delivering compelling and high-quality videos that captivate audiences across different formats and industries.

Mohamed Megahed

Senior Graphic Designer

A Senior Graphic Designer with 10+ years of experience, Mohamed Megahed creates bold, strategic, and visually compelling design solutions across branding, digital campaigns, event identity, and social media. His work combines strong concept development with polished execution, shaped by experience across the Middle East, Europe, and North Africa. From high-profile events to cultural and commercial brands, he focuses on crafting visuals that communicate clearly, elevate brand presence, and leave a lasting impact.

Mohammed Ashmawy

Social Media Manager

With over 10 years of experience, Mohamed has navigated the ever-evolving social media landscape for a diverse range of clients across the globe. From bustling Egyptian startups to established brands in the Gulf region, US and Europe, he has helped businesses in hospitality, education, fashion, tech, and more achieve their marketing goals through strategic social media management and captivating content creation. Whether it’s B2C, B2B, B2B2C, or even the government sector, he thrives on building winning digital strategies that amplify brand voices and drive results across social and digital channels.

Ghazy Khairy

Social Media Manager

Ghazy Khairy is a social media manager with a strong pull toward storytelling in all its forms, from film, directing, and scripts to the visual choices that give a brand its identity and set it apart. Those instinct shapes the way he works across the campaigns he has created for major local and international brands across regional markets, Europe, and the Gulf region. His content is built to hold attention, carry meaning, and leave a distinct impression rather than simply occupying space. 

 His experience spans a wide range of industries, giving him a sharp understanding of how different brands need to position themselves, speak with intention, and earn attention in different ways. Over the years, he has developed strategies and created high-visibility campaigns while leading teams and steering the creative process with both discipline and direction. His strength lies in knowing when to push an idea, when to refine it, and how to shape work that lands with clarity and conviction from the rough draft to the final execution. 

Amr Shalan

Head of Innovation

Amr Shalan is a seasoned communications and marketing professional with a visionary approach to innovation and digital transformation. Throughout his career, Amr has specialized in integrating advanced technologies—especially artificial intelligence—into business strategies that empower organizations to evolve, compete, and lead in the digital era. 

 

Leveraging a deep understanding of digital ecosystems, Amr excels at crafting and executing strategies that drive AI adoption, streamline workflows, and inspire creative solutions across industries. His work is defined by a passion for harnessing new technologies to deliver measurable impact, foster continuous growth, and build future-ready brands. 

Nour Eissa

Senior Content Writer

As a Senior Content Writer with six-plus years of experience, Nour is an expert at turning technical complexity into commercial opportunities. A ‘plug-and-play’ strategist, she has successfully navigated various fields to deliver high-performing SEO assets. Nour specializes in bridging the gap between sophisticated business solutions and the audiences they serve through clear, authoritative communication.

Erroll Paul Abejero

Photographer / Videographer

Paul is currently an in-house photographer and videographer for MUSE. He creatively produces and delivers visually engaging digital photographs and video content that align with the demands of the clients. His creative genius is backed up by innate talent in arts and five-year experience in the field having worked with multiple brands across the state of Qatar. His versatility is evident in the variety of work he has produced, such as those related to the food and beverage industry, cars and motor vehicle industry, and social and professional events, to name a few. One of his most recent works was with the Ministry of Sports and Youth for FIFA 2022 Hayatna Project.

Fareed Karamany

Translator and News Monitoring Reporter

Fareed Karamany is a seasoned translator and emerging novelist with over 18 years of experience in translation and localization. Throughout his career, he has worked with leading translation firms working across Qatar, Kuwait, Bahrain, Saudi Arabia, and Oman, handling a wide range of content spanning legal, medical, technical, and media fields. 

At MUSE, Fareed works on the translation projects in close coordination with the translation team, providing in-depth analysis of clients’ media presence and ensuring their brand messages are conveyed with clarity, precision, and impact. 

Hani Soliman

PRO Manager

Hani is MUSE’s PRO. He brings with him 12 years of experience in Qatar. Throughout his career, Hani has garnered extensive experience in HR, Qatari laws and regulations, and governmental delegation, as well as in logistics and administration management. Hani joined MUSE in 2015 as a PRO, in the capacity of government coordinator, logistics coordinator, and admin support. He previously worked with GTG, PRO Global, and Fifteen O Seven dot Media.

Naseef Chalilakath

Senior Accountant

With over 16 years of experience, Naseef is a finance professional with expertise in financial reporting, budgeting, and analysis. He has built a strong career across Qatar and India, including 11 years in the advertising sector, where he developed extensive experience in managing financial operations within dynamic and fast-paced environments. 

Naseef holds a postgraduate degree in Commerce and is recognized for his ability to deliver accurate financial insights, drive operational efficiency, and support strategic decision-making. 

Mera Abdelhamid

Media, Public Relations, and Communications Specialist

Mera is an energetic and ambitious young woman who studied media and journalism and earned a master’s degree in media from (UNESCO). 

 

She has 15 years of practical experience in media and management in Qatar. She is proficient in writing press releases, texts, and content in Arabic and Gulf dialects. She has a strong regional culture, which she uses to write content for targeted campaigns. She coordinates with various entities, organizes and supervises related events, and ensures optimal organization. 

Mera has worked as a media and public relations professor and spokesperson for several Schools & government agencies in Qatar, such as Al Shahaniya, Dukhan, Al Jamelya Girls School. Her experience has also enabled her to work for other government agencies, such as the Qatar News Agency (QNA) and the Social and Sports Activities Contribution Fund (Daam).