Marriott International

Scope of Work:

MUSE was appointed to support Marriott International Group across 2 key campaigns in 2021 and 2022. Our objective was to produce successful on-ground activation for More Cravings platform and the Marriott Bonvoy program in Qatar, including the Doha Food Festival, Festive Season, and Ramadan campaigns. Moreover, we were requested to support with influencer activations for the JW Marriott brand awareness in Qatar, Istanbul and KSA. Our task incorporated leveraging the brand’s slate of experts, star chefs, F&B Directors, and hotels’ top managers to elevate the brand positioning in the region. MUSE’s main challenge was to garner as much media interest and secure optimum press coverage, as well as secure an extensive lineup of influencers’ engagement throughout the duration of the campaign.

Tactical Roll-Out:

MUSE’s PR experts developed creative PR campaigns that utilized well aligned content including announcement press releases, features, interviews, and Q&As to promote the brand’s activations, events, community management, and top brands’ partnerships such as La Spiga, Spice Market, Al Sultan Ibrahim, and star chef Pino Lavarra.

For 2022, an all-inclusive PR-Campaign was rolled out during three main holidays; Ramadan, Summer, and Winter Festive Season, with the objective of increasing traffic to the website and encouraging customers to browse the offers of More Cravings.


Furthermore, MUSE has managed the regional influencer program for JW Marriott specifically across Qatar, Istanbul and KSA with the main aim to promote the hotel in respective markets.