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MUSE’s PR experts developed creative PR campaigns that utilized well aligned content including announcement press releases, features, interviews, and Q&As to promote the brand’s activations, events, community management, and top brands’ partnerships such as La Spiga, Spice Market, Al Sultan Ibrahim, and star chef Pino Lavarra.
For 2022, an all-inclusive PR-Campaign was rolled out during three main holidays; Ramadan, Summer, and Winter Festive Season, with the objective of increasing traffic to the website and encouraging customers to browse the offers of More Cravings.
Furthermore, MUSE has managed the regional influencer program for JW Marriott specifically across Qatar, Istanbul and KSA with the main aim to promote the hotel in respective markets.
MUSE achieved optimum results from its communications outreach program through a well devised strategy utilizing all components of PR planning and activations.
The plan identified key priorities, short- and long-term wins, audience, and optimal channels to push through the More Cravings messages. The campaigns conducted not only increased traffic through the website, enhanced customer retention and more interactions with the Marriott outlets, but it also succeeded in increasing share of voice in media, establishing rapport with press, and creating preference for More Cravings in Qatar.
Muse was able to secure local and regional coverage through its communications activities for the Marriott brand, successfully impacting the brand’s image and exposure.
The Doha Food Festival opening event included 31 influencers and media and the reach was more than 10M. The Ramadan festival included coverage from 18 influencers and media and generated ad value worth 90,000 QAR. The Festive Season, for winter and summer, included 36 influencers and media and generated more than 1.5M audience reach.
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