With an effective social media strategy backed by market research, MUSE’s team was able to trailblaze the Mahaseel brand on social media. The brand audience was a complex mix of primary and secondary audience’s which required a sophisticated, untraditional approach to content. Our posts pillars were identified to address the local farmers, raising brand awareness, but they also ran hand in hand with posts appealing to the broader consumer. In order to drive traffic to Mahaseel SM platforms, MUSE utilized the expertise of our digital marketers on social media and Google to power the launch campaign. MUSE also implemented 2 competition campaigns to boost all engagement metrics. At the end of the ten weeks, Mahaseel received up to 3,425,3 impressions, gained 5,460 Followers, 57,049 clicks, 1,470,829 video plays, and 828,927 reach.