Scope of Work:

MUSE was assigned by Hassad, a subsidiary of Qatar Investment Authority, to establish, over the course of 10 weeks only, a social media presence for Mashaseel, their private agri-services and distribution company. Mahaseel works with local farmers to enhance the quality of the local produce and ensure it gets packaged and distributed in the local market according to world-class agricultural standards and the highest quality assurance criteria.

Tactical Roll-Out:

MUSE’s strategists and creative content creators conducted a brand assessment and a mini workshop to inform the development of a social media and digital marketing strategy for Mahaseel’s accounts on Facebook, Instagram, and Twitter. The strategy included target audience and buyer’s persona analysis, key messaging identification, advisory on content segmentation per platform, tone of voice, types of content, grids look and feel, and tactical activations such as a competition to win a free organic box of assorted vegetables.
mahaseel social media post by MUSE