DHFC - JLo Partnership

Scope of Work:

MUSE was appointed to manage all PR communications for Doha Festival City (DHFC), including strategy, planning, campaigns, activations, and day-to-day PR deliverables since 2018. DHFC’s first anniversary was marked with a large celebration with the objective to generate footfall and reinforce the brand’s positioning as the ultimate family entertainment destination in Qatar. To that end, MUSE was selected to handle all logistics and preparation for the JLo partnership with DHFC for their first anniversary celebrations.

Tactical Roll-Out:

MUSE’s main strategy was focused on partnerships. Since MUSE represents a number of key clients, we negotiated a collaboration between Qatar Airways and Mondrian Doha Hotel as well as Bentley, ensuring an elevated positioning for DHFC for their first anniversary event. MUSE also secured sponsorship from jewelry and automotive clients.