Festival Magazine

Scope of Work:

As part of the 2020 pitch for the renewal of our 5+ year annual PR retainer with DHFC, MUSE presented the idea of developing a in-mall Magazine for Doha Festival City to help further promote their retailers and partners in providing a beautiful and engaging platform to share content and information for visitors and shoppers at Doha Festival City. MUSE exclusively created, launched, and managed the very first award winning in-mall publication in Qatar, Festival Magazine.

Tactical Roll-Out:

Our creative department and editorial staff worked closely with the DHFC team to create editorial plans, handling the logistics with concerned government entities, obtaining necessary licenses, liaising with the retailers on behalf of DHFC, curating content pieces, and facilitating an influencer partnership program.


Our production department handled every aspect from photoshoots to editing and postproduction, and our PR experts developed a full PR plan to further promote it across the mall’s audience.

What We Delivered:

We produced 12 stand-alone issues of Festival Magazine, both print and online in English & Arabic, winning Best in-Mall Magazine by Global Brands.


MUSE is also the current PR Agency for the Mall (5+ years on retainer).