About Us

Welcome to MUSE, your dynamic marketing and communications partner. With a footprint spanning Europe, North Africa, and the Middle East, we are a full-service, integrated marketing and communications agency that marries regional expertise with global best practices. At MUSE, we don’t just create campaigns; we craft experiences, forging brand communities that thrive and resonate.

LET US INSPIRE, DISRUPT, DRIVE & ELEVATE YOUR BRAND. TOGETHER.

Services

MARKETING &
COMMUNICATIONS

Muse has a strong record of developing outstanding, fully integrated campaigns, based on in-depth local insights.


DESIGN

Delivering refreshing, original design to communicate our clients’ brands in a unique, innovative, consistent, and compelling way to consumers.


DIGITAL

Our goal is to increase tangible results for our clients’ businesses that can translate into measurable benefits for the brand.


EVENTS

Muse’s energetic event team ensures that each event is created and specifically tailored to meet the requirements of our client’s businesses.


PUBLISHING

To provide a one stop solution to clients, Muse also offers a complete range of high-quality print and publishing services.

OUR WORK

OUR PEOPLE

Osama Elsayyad

Managing Partner, KSA

Ahmed El Alfie - Creative Director

Ahmed El Alfie

Creative Director

Omneya Kilany - General Manager

Omneya Kilany

General Manager

Edyta Mroz - Communications Director

Edyta Mroz

Communications Director

Aakanksha Bakshi - Social Media Specialist

Aakanksha Bakshi

Social Media Specialist

Ahmed Salem

Translation & Press Monitoring Manager

Ahmed Farghaly - Digital Marketing Specialist

Ahmed Farghaly

Digital Marketing Specialist

Erroll Paul Abejero - Photographer - Videographer

Erroll Paul Abejero

Photographer / Videographer

Ismail Ibrahim Sayed- Motion Graphics Designer & Video Editor

Ismail Ibrahim Sayed

Motion Graphics Designer & Video Editor

OUR CLIENTS

Locations

Doha

Level 4, Al Jazeera Tower, West Bay,

Doha, Qatar

+974 3384 0519

hello@the-muse.co

Riyadh

hello@the-muse.co

Cairo

MQR/Platz, Petrosport Club Street

beside Al Ahli Bank, New Cairo

بلاتز/مقر شارع نادي بتروسبورت

بجوار البنك الاهلي القاهرة الجديدة

hello@the-muse.co

Monaco

14 Rue Comte Gastaldi

Monaco-Ville, 98000

Monaco

+33 6 84 80 9134

hello@the-muse.co

London

MUSE HOLDINGS LIMITED

Ground Rear 10 Hendon Lane

Finchley London N3 1TR

London

hello@the-muse.co

Doha

Level 4, Al Jazeera Tower, West Bay,

Doha, Qatar

+974 3384 0519

hello@the-muse.co

Riyadh

hello@the-muse.co

Cairo

hello@the-muse.co

Monaco

14 Rue Comte Gastaldi

Monaco-Ville, 98000

Monaco

+33 6 84 80 9134

hello@the-muse.co

London

MUSE HOLDINGS LIMITED

Ground Rear 10 Hendon Lane

Finchley London N3 1TR

London

hello@the-muse.co

Contact us

For all enquiries, please email us
using the form below.

Lauren Fryer

CEO

Lauren Fryer, CEO for Muse, enjoys more than 22 years of experience across multiple facets of communications including PR, Media Relations, Marketing, Crisis Communications, Strategy Development and Event Marketing. Throughout her career, Lauren has worked with the leaders in media including BBC, Time Warner, Network Ten and ITP Publishing while based in Melbourne, London, Dubai, Doha and now in Monaco.


Establishing Muse, Lauren and her team have quickly grown the agency to a full-service marketing and communications agency, working across a variety of sectors, offering a diverse list of services, and delivering the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.

Osama Elsayyad

Managing Partner, KSA

Osama, a maestro of marketing communication with over 20 years of global experience, has built and reshaped brand legacies in regions such as the Middle East, North America, Southeast Asia, and North Africa. His expertise spans pioneering marketing strategies, orchestrating global sponsorships, and leading groundbreaking campaigns for top-tier companies like Y&R, Leo Burnett, FP7 McCann, and the Ooredoo Group.

 

Osama has worked with prestigious clients including FIFA World Cup Qatar 2022, Qatar Energy, Ford, Qatar Islamic Bank, malomatia, STC, mobily, AT&T, Pizza Hut, Sidra Medicine, ASPETAR, and Coca-Cola. Known for his bold strategies and creative genius, Osama consistently disrupts industry norms and transforms visions into reality, embodying the spirit of the MUSE in every project with his strategic brilliance and disruptive innovation.

Ahmed El Alfie

Creative Director

Ahmed El Alfie is Muse’s Creative Director. With over 15 years in the advertising and creative industry in Cairo and the Gulf region, Ahmed enjoys a proven track record of innovative campaigns across various industries at agencies like Intermark, Promoters, FP7 and Fox. His unique blend of technical and leadership skills, combined with his creative flair, have helped many clients such as Toyota, Nestle, Etisalat and Astrazeneca achieve their brand targets, accumulate brand equity, and differentiate their positioning from competition.

 

Alongside his career in advertising, Ahmed has worked as a teacher of Character Design, Digital Arts, and Branding at the Modern Sciences and Arts University, where he is focused on motivating his students to adopt creative thinking. Ahmed’s creative philosophy emanates from his beliefs that artists need to see beyond the obvious and thinking in an untraditional way to push the boundaries of what’s possible in the world of advertising.

 

Alfie holds a bachelor’s degree in applied arts: Advertising and Graphics, from 6th of October University, Cairo, Egypt. As a testament to his creative talents, he has won several awards from around the world, including but not limited to, the “Women Power” exhibition in Egypt for Best Painting Artwork award in 2021, and the Best Painting award for his piece “Improvisation” at the Galleria Myralda exhibition in Belo Horizonte, Brazil, in 2014.

Omneya Kilany

General Manager

Omneya Kilany is a Communications professional with a diverse experience on both agency and client sides. Her 20+ years of communications expertise in the MENA region, generally, and in Qatar and Egypt, specifically, has enabled her to have a wide network of contacts and stakeholders among private and public sectors.

 

Omneya is an expert in corporate communication covering a wide variety of sectors. Some of the organizations she has worked with include, Google Egypt, P&G, LG, Danone, British Embassy in Cairo, Ooredoo, QDB, QIB, QBIC, QFTH, Msheireb Properties, Doha Festival City, Qatar Foundation Research and Development (QF R&D), Qatar Science and Technology Park (QSTP), Microsoft Egypt, and many others.

Edyta Mroz

Communications Director

Edyta Mroz is an accomplished Communications Director at Muse who brings a wealth of experience and innovation to the world of marketing and digital strategy. With over a decade of proven success, including a distinguished tenure at Ogilvy, Edyta is recognized for her strategic mindset and ability to turn data insights into powerful marketing campaigns. A master-qualified professional, she thrives on crafting and executing high-impact go-to-market strategies, consistently maximizing Return on Investment across traditional and digital channels. Edyta’s leadership extends beyond the boardroom; she fosters interdepartmental collaboration, accelerates project delivery, and empowers teams to achieve excellence. At Muse, Edyta spearheads communication initiatives, contributing to the organization’s overarching goals of growth, innovation, and client satisfaction. With an impressive track record and a commitment to excellence, Edyta Mroz is a driving force in the ever-evolving landscape of global brand communication.

Aakanksha Bakshi

Social Media Specialist

Aakanksha is a social media expert, managing digital activities, events, and communities. Her experience also encompasses photography and styling.

 

Aakanksha previously managed production for Plush events as part of her previous job responsibilities. In addition, she also participated in the design and execution of several advertising campaigns in fashion, application development, and real estate sectors among others.

Ahmed Salem

Translation & Press Monitoring Manager

Ahmed leads on all English-Arabic translations at Muse. He has more than 18 years of experience in the field of translation and linguistics, and has worked for prominent organizations including Thomason Reuters Foundation, Association for the Prevention of Torture and King Khalid Foundation.

 

Ahmed is also in charge of all media monitoring at Muse, offering our clients insightful reports on their voice share in media and an assessment of their brand presence.

Ahmed Farghaly

Digital Marketing Specialist

Ahmed has been a passionate digital marketer for more than five years. He possesses extensive knowledge of Digital Marketing, Digital Advertising, and Social Media Management.

 

Ahmed is responsible for managing and growing social media communities and platforms such as Facebook, Instagram, Twitter, and LinkedIn. He previously worked for Fanara App, Evenwiser, Nile University Advansys ESC, and Wuzzuf, and currently takes care of the digital needs of Muse’s key accounts.

Erroll Paul Abejero

Photographer / Videographer

Paul is currently an in-house photographer and videographer for MUSE. He creatively produces and delivers visually engaging digital photographs and video content that align with the demands of the clients. His creative genius is backed up by innate talent in arts and five-year experience in the field having worked with multiple brands across the state of Qatar. His versatility is evident in the variety of work he has produced, such as those related to the food and beverage industry, cars and motor vehicle industry, and social and professional events, to name a few. One of his most recent works was with the Ministry of Sports and Youth for FIFA 2022 Hayatna Project.

Ismail Ibrahim Sayed

Motion Graphics Designer & Video Editor

Ismail is a talented Motion Graphics Designer and Video Editor at MUSE. Driven by an appetite for learning and skill enhancement, Ismail is dedicated to exceeding client expectations, delivering outstanding quality, and actively contributing to his team’s success in achieving company goals. His expertise lies in crafting compelling visuals that breathe life into ideas, a talent honed through his notable contributions to campaigns and projects for our clients. Ismail has worked as a content creator for esteemed organizations including the Gulf Strategic Research Centre. He holds a bachelor’s degree in Radio and Television from Helwan University in Egypt, along with multiple certificates in motion graphics.