Menu
Muse Co. is a fully integrated boutique marketing and communication agency based in Europe, North Africa, and the Middle East.
With expertise in brand strategy, marketing, communication, design, public relations, digital, publishing and event management, MUSE has achieved a lot since opening in 2011, evolving to help businesses realise the potential of their most valuable asset – their brand.
Our winning combination of strategic planning, creativity and technology enables us to deliver original ideas, tangible business opportunities, sales acceleration, and growth, as well as communication infrastructure and compelling brand experiences for our clients.
LET US INSPIRE, DISRUPT, DRIVE & ELEVATE YOUR BRAND. TOGETHER.
Muse has a strong record of developing outstanding, fully integrated campaigns, based on in-depth local insights.
Delivering refreshing, original design to communicate our clients’ brands in a unique, innovative, consistent, and compelling way to consumers.
Our goal is to increase tangible results for our clients’ businesses that can translate into measurable benefits for the brand.
Muse’s energetic event team ensures that each event is created and specifically tailored to meet the requirements of our client’s businesses.
To provide a one stop solution to clients, Muse also offers a complete range of high-quality print and publishing services.
CEO
Creative Director
Chief Commercial Officer
General Manager
Senior Video Editor / Head of Media
Senior Digital Marketing Manager
Senior PR Manager
Marketing Manager
Digital Marketing Specialist
Digital Marketing Specialist
Level 4, Al Jazeera Tower, West Bay,
Doha, Qatar
+974 3384 0519
hello@the-muse.co
hello@the-muse.co
MQR/Platz, Petrosport Club Street
beside Al Ahli Bank, New Cairo
بلاتز/مقر شارع نادي بتروسبورت
بجوار البنك الاهلي القاهرة الجديدة
hello@the-muse.co
14 Rue Comte Gastaldi
Monaco-Ville, 98000
Monaco
+33 6 84 80 9134
hello@the-muse.co
MUSE HOLDINGS LIMITED
Ground Rear 10 Hendon Lane
Finchley London N3 1TR
London
hello@the-muse.co
Level 4, Al Jazeera Tower, West Bay,
Doha, Qatar
+974 3384 0519
hello@the-muse.co
hello@the-muse.co
hello@the-muse.co
14 Rue Comte Gastaldi
Monaco-Ville, 98000
Monaco
+33 6 84 80 9134
hello@the-muse.co
MUSE HOLDINGS LIMITED
Ground Rear 10 Hendon Lane
Finchley London N3 1TR
London
hello@the-muse.co
© 2022 MUSE CO.
Lauren Fryer, CEO for Muse, enjoys more than 22 years of experience across multiple facets of communications including PR, Media Relations, Marketing, Crisis Communications, Strategy Development and Event Marketing. Throughout her career, Lauren has worked with the leaders in media including BBC, Time Warner, Network Ten and ITP Publishing while based in Melbourne, London, Dubai, Doha and now in Monaco.
Establishing Muse, Lauren and her team have quickly grown the agency to a full-service marketing and communications agency, working across a variety of sectors, offering a diverse list of services, and delivering the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.
Ahmed El Alfie is Muse’s Creative Director. With over 15 years in the advertising and creative industry in Cairo and the Gulf region, Ahmed enjoys a proven track record of innovative campaigns across various industries at agencies like Intermark, Promoters, FP7 and Fox. His unique blend of technical and leadership skills, combined with his creative flair, have helped many clients such as Toyota, Nestle, Etisalat and Astrazeneca achieve their brand targets, accumulate brand equity, and differentiate their positioning from competition.
Alongside his career in advertising, Ahmed has worked as a teacher of Character Design, Digital Arts, and Branding at the Modern Sciences and Arts University, where he is focused on motivating his students to adopt creative thinking. Ahmed’s creative philosophy emanates from his beliefs that artists need to see beyond the obvious and thinking in an untraditional way to push the boundaries of what’s possible in the world of advertising.
Alfie holds a bachelor’s degree in applied arts: Advertising and Graphics, from 6th of October University, Cairo, Egypt. As a testament to his creative talents, he has won several awards from around the world, including but not limited to, the “Women Power” exhibition in Egypt for Best Painting Artwork award in 2021, and the Best Painting award for his piece “Improvisation” at the Galleria Myralda exhibition in Belo Horizonte, Brazil, in 2014.
Davinder, also known as Dee, brings to Muse over 17 years of experience, working in communications across consumer and business in a fully integrated communications capacity. Dee is an expert in major campaign launches as well as in the implementation of strategy through the right communication channels.
Some of her clientele include major brands such as Ooredoo, ILO, Doha Festival City, QBIC, QFC and QFTH. She has worked on several events and engagement activations such as FIFA Arab Cup with Kia (ball boy and influencer program) Ooredoo Marathon, WWE Wrestling event, African Cup of Nations with Guinness.
Dee brings a wealth of hand-on expertise across all marketing facets, and she works with Muse to ensure our clients receive the services they need the most.
Omneya Kilany is a Communications professional with a diverse experience on both agency and client sides. Her 20+ years of communications expertise in the MENA region, generally, and in Qatar and Egypt, specifically, has enabled her to have a wide network of contacts and stakeholders among private and public sectors.
Omneya is an expert in corporate communication covering a wide variety of sectors. Some of the organizations she has worked with include, Google Egypt, P&G, LG, Danone, British Embassy in Cairo, Ooredoo, QDB, QIB, QBIC, QFTH, Msheireb Properties, Doha Festival City, Qatar Foundation Research and Development (QF R&D), Qatar Science and Technology Park (QSTP), Microsoft Egypt, and many others.
Emad is a Senior Video Editor/ Head of Media at MUSE. He brings a vast expertise editing creative videos in different fields, including advertisements, documentaries, interviews, TV coverage of events, and digital editing.
Over the course of his career, Emad worked for a variety of companies and TV channels. He’s a creative, multi-skilled editor with experience working in both short- and long-form formats in multiple genres.
Throughout the past nine years, he managed a creative team of editors while guiding and leading the entire media editing production unit from inception to execution. Emad is dynamic and energetic, striving to achieve aspired outcomes in a timely and efficient manner, while being committed to achieving the best quality following the highest standards.
Abdelrahim is Muse’s Senior Digital Marketing Manager. He specializes in harnessing the power of Digital Marketing to boost businesses’ online presence in innovative, strategic, and tactical methods.
Abdelrahim has experience in social media planning, campaigns execution, media buying, conversion optimization, and data analysis.
Ghina is Muse’s Senior PR Manager, responsible for managing all content, Press and Media Relations, Press Release Writing, Press Events, Media Invites and Campaign development. Ghina holds a bachelor’s degree in Mass Communication, majoring in Journalism and Public Relations from the Lebanese University, Lebanon.
A communications professional with over 15 years of experience, Ghina has previously worked in media as a journalist, and then moved to assume different roles as a public relations professional and advocacy specialist. She worked across several renowned international and regional brands and in business and lifestyle publishing. She has substantial experience in working with media to achieve communication goals and strengthen community profiles.
Khaled enjoys strong experience in traditional and online marketing, bringing a 360 view of the marketing communications spectrum.
Prior to joining Muse, Khaled assumed Marketing, Digital Marketing, and Project management roles in local and regional organizations specialized in the fields of, health, finance, and business.
Khaled has previously worked at Qatar Financial Centre, as a Digital Marketing Specialist. Khaled also graduated from Carnegie Mellon University with a bachelor’s degree in Information systems, and a minor in Business Administration.
Ahmed has been a passionate digital marketer for more than five years. He possesses extensive knowledge of Digital Marketing, Digital Advertising, and Social Media Management.
Ahmed is responsible for managing and growing social media communities and platforms such as Facebook, Instagram, Twitter, and LinkedIn. He previously worked for Fanara App, Evenwiser, Nile University Advansys ESC, and Wuzzuf, and currently takes care of the digital needs of Muse’s key accounts.
Mahmoud has more than 4 years of experience in the field of digital marketing. He worked, previously, for major real estate companies in Egypt including Value, Qawafil, Town and Capriole Developments.
He is responsible for maintaining a strong online company voice through social media, managing the digital campaigns across all platforms, create social media marketing strategies, optimize lead-to-customer conversion rate to improve business industry through digital platforms.
