About Us

Welcome to MUSE, your dynamic marketing and communications partner. With a footprint spanning Europe, North Africa, and the Middle East, we are a full-service, integrated marketing and communications agency that marries regional expertise with global best practices. At MUSE, we don’t just create campaigns; we craft experiences, forging brand communities that thrive and resonate.

LET US INSPIRE, DISRUPT, DRIVE & ELEVATE YOUR BRAND. TOGETHER.

Services

MARKETING &
COMMUNICATIONS

Muse has a strong record of developing outstanding, fully integrated campaigns, based on in-depth local insights.


DESIGN

Delivering refreshing, original design to communicate our clients’ brands in a unique, innovative, consistent, and compelling way to consumers.


DIGITAL

Our goal is to increase tangible results for our clients’ businesses that can translate into measurable benefits for the brand.


EVENTS

Muse’s energetic event team ensures that each event is created and specifically tailored to meet the requirements of our client’s businesses.


PUBLISHING

To provide a one stop solution to clients, Muse also offers a complete range of high-quality print and publishing services.

OUR WORK

OUR PEOPLE

Marwan El-Said

Operations Director

Mahmoud Singer - Digital Marketing Specialist

Mahmoud Singer

Head of Digital

Amr Magdy

Senior Art Director, Head of Department

Rana ElManadily

PR Manager

Sarah Hassan - Content Manager

Sarah Hassan

Content Manager

Sahar Hammoud

Marketing Manager

Susan Sehmi

Senior Marketing Lead

OUR CLIENTS

Locations

Doha

Level 7, Salam Tower,

West Bay, Doha, Qatar

+974 3384 0519

hello@the-muse.co

Riyadh

hello@the-muse.co

+966 55 402 9653

Cairo

MQR/Platz, Petrosport Club Street

beside Al Ahli Bank, New Cairo

بلاتز/مقر شارع نادي بتروسبورت

بجوار البنك الاهلي القاهرة الجديدة

hello@the-muse.co

London

MUSE HOLDINGS LIMITED

Ground Rear 10 Hendon Lane

Finchley London N3 1TR

London

hello@the-muse.co

Doha

Level 4, Al Jazeera Tower, West Bay,

Doha, Qatar

+974 3384 0519

hello@the-muse.co

Riyadh

hello@the-muse.co

+966 55 402 9653

Cairo

hello@the-muse.co

Monaco

14 Rue Comte Gastaldi

Monaco-Ville, 98000

Monaco

+33 6 84 80 9134

hello@the-muse.co

London

MUSE HOLDINGS LIMITED

Ground Rear 10 Hendon Lane

Finchley London N3 1TR

London

hello@the-muse.co

Contact us

For all enquiries, please email us
using the form below.

Lauren Fryer

CEO

Lauren Fryer, CEO for Muse, enjoys more than 22 years of experience across multiple facets of communications including PR, Media Relations, Marketing, Crisis Communications, Strategy Development and Event Marketing. Throughout her career, Lauren has worked with the leaders in media including BBC, Time Warner, Network Ten and ITP Publishing while based in Melbourne, London, Dubai, Doha and now in Monaco.


Establishing Muse, Lauren and her team have quickly grown the agency to a full-service marketing and communications agency, working across a variety of sectors, offering a diverse list of services, and delivering the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.

Marwan El-Said

Operations Director

Marwan is an accomplished Operations Director with a strong track record in building scalable systems and streamlining workflows across diverse business environments. With a degree in International Business from The British University in Egypt, he brings sharp analytical thinking and a practical approach to every challenge. 

From designing systems to managing cross-functional teams, Marwan has reshaped how MUSE operates, enhancing processes, improving communication, and driving overall team performance. He approaches operations with precision and foresight, creating an environment where teams can thrive and consistently deliver at their highest potential. 

Mahmoud Singer

Head of Digital

Mahmoud is an accomplished digital marketing professional with over ten years of experience across diverse industries. He holds certifications from the American University in Cairo and the Digital Marketing Institute in Ireland, along with Meta Blueprint certification. 

 

Known for his strategic mindset and results-driven approach, Mahmoud leads the digital function with a strong focus on driving growth, innovation, and measurable performance. As Head of Digital, he oversees the development and execution of integrated digital and social media strategies that strengthen brand presence, drive engagement, and support business objectives across multiple platforms. 

 

He plays a key role in shaping digital direction, leading teams, and ensuring campaigns are aligned with wider marketing and commercial goals while delivering meaningful resu

Amr Magdy

Senior Art Director, Head of Department

Amr Magdy is a Senior Art Director with a strong focus on building impactful visual identities and leading creative direction across integrated campaigns. Amr worked with high-profile brands, delivering high-visibility work that strengthens brand positioning and drives measurable engagement. With a deep understanding of branding, digital design, and content ecosystems, he translated strategic objectives into compelling visual narratives that are both visually distinctive and commercially effective. 

In his role, he leads end-to-end creative processes-from concept development to final execution-while collaborating cross-functionally to ensure consistency and quality across all touchpoints. He actively integrates AI-driven tools and modern production workflows to enhance efficiency and unlock new creative possibilities. Thriving in fast-paced environments, he brings a balance of leadership, innovation, and precision, consistently delivering work that scales, performs, and leaves a lasting impact. 

Rana ElManadily

PR Manager

Rana El-Manadily is a bilingual PR and communications professional with strong agency experience delivering strategic communications, media relations, and integrated campaigns across the GCC and MENA region. She plays a key role in managing press office functions, developing high-impact content, and supporting the execution of large-scale, event-led PR campaigns.   

At MUSE, she has contributed to high-profile projects including WISE 12 and PoloAlMarsa Qatar 2025, supporting stakeholder coordination, media engagement, and on-ground communications. She brings hands-on expertise in influencer relations, PR strategies, and digital content, enabling brands to enhance visibility across evolving media landscapes.  

Her portfolio includes leading regional and international brands such as Roche, Netflix, Google, Red Bull, Microsoft and Yango Play, spanning sectors including healthcare, technology, and lifestyle. She has also supported business development and proposal creation, contributing to the delivery of strategic communications mandates.  

Rana holds a bachelor’s degree in marketing from Georgia State University Joint Program with Cairo University, combining strategic thinking with executional excellence to deliver impactful and consistent brand communications. 

Sarah Hassan

Content Manager

With a diverse background, Sarah brings expertise in crafting engaging narratives extending beyond writing, including content creation, marketing, and organizing events. As the co-founder and producer of the Ehky Ya Masr Podcast, she loves to explore and report untold stories. Recognized for her achievements, Sarah has received a range of awards from The Broadcast Education Association (BEA) such as the “Best of Competition Award” and “Diversity & Inclusion Creative Award”. Sarah holds a Bachelor of Arts degree in Journalism and Mass Communication with a specialization in Multimedia Journalism from The American University in Cairo.

Sahar Hammoud

Marketing Manager

Sahar Hammoud is a Marketing Manager at MUSE, born and raised in Qatar, with a strong foundation in social media, PR, and events. With a deep understanding of the local market and cultural landscape, she has led and contributed to campaigns across fashion, beauty, technology, education, and F&B. 

Fluent in both Arabic and English, Sahar brings a strategic, results-driven approach to her work. She is known for developing impactful marketing strategies that resonate with audiences and drive measurable outcomes. At MUSE, she blends cultural insight with digital expertise to deliver campaigns that are both meaningful and performance-led, while continuously striving for growth and innovation. 

Susan Sehmi

Senior Marketing Lead

Susan is a strategic marketing leader with over 20 years’ experience delivering integrated marketing, brand and communications strategies that drive business growth and strengthen market positioning. Her expertise includes brand strategy, revenue growth, strategic partnerships, sponsorship activation and event management.

She is recognised for her strategic thinking, collaborative leadership and commercial focus. She has led complex, multi-channel marketing initiatives across professional and financial services, law, education, manufacturing and certification, supporting organisational change and enhancing brand reputation. Susan has held senior marketing and communications roles in the UK and India with EY, Capgemini, Everest Group, The Law Society and Lloyd’s Register Group.

Susan holds a Bachelor’s degree in Business Administration and Marketing from the University of Greenwich, London.